What’s an idea worth?

Creating a new product is like an explorer setting off on a journey.

There’s a long road ahead of you, lots of traveling to do, bridges to cross, dead ends to discover. Sometimes you won’t even know if you’re going in the right direction - relying on instincts and experience to get you through. It’s going to take a great deal of effort and determination.

Coming up with ‘the idea’ for a product is effortless by comparison. It’s as much a part of the journey as picking a direction to start walking in - the first moments of long exhausting hike.

How much is your idea worth? On it’s own… not much.

It’s time, care and consideration that add value to the final product.

Execution is everything.